Learn · Chapter 2
Build and search your contact database — the people, households and organizations that give.
A donor is anyone who gives or might give. Every gift, pledge and receipt in Mich attaches to a donor record, so this is usually the first place you add real data.
Mich keeps one record per giver, in one of three shapes:
| Profile type | Use it for | What's different |
|---|---|---|
| Individual | One person | Name, contact and address for a single person |
| Household | A couple or family giving together | Adds partner name, gender and birthday fields |
| Organization | A company, foundation, club or trust | Organization name and website instead of a personal name |
Choosing the right type matters more than it looks. A household recorded as two separate individuals splits its giving history in two, which quietly distorts retention, lapsed-donor and average-gift figures for as long as the records exist.